{"version":"1.0","provider_name":"The Gist","provider_url":"https:\/\/grammedit.com\/blog","author_name":"Grammedit","author_url":"https:\/\/grammedit.com\/blog\/author\/patienceosegrammedit-com\/","title":"What the Heck is a PPC? - The Gist","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ym4ZXEQ2fe\"><a href=\"https:\/\/grammedit.com\/blog\/2021\/10\/27\/what-the-heck-is-a-ppc\/\">What the Heck is a PPC?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/grammedit.com\/blog\/2021\/10\/27\/what-the-heck-is-a-ppc\/embed\/#?secret=ym4ZXEQ2fe\" width=\"600\" height=\"338\" title=\"&#8220;What the Heck is a PPC?&#8221; &#8212; The Gist\" data-secret=\"ym4ZXEQ2fe\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/grammedit.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/grammedit.com\/blog\/wp-content\/uploads\/2021\/10\/01-scaled-e1635361358292.jpg","thumbnail_width":500,"thumbnail_height":363,"description":"It\u2019s an abbreviation that you likely heard in some marketing meeting but unfortunately went over your head at that brief moment in time. Nonetheless, it\u2019s reared&nbsp;its&nbsp;head again, forcing you to&hellip;"}