{"id":311,"date":"2021-04-27T22:06:59","date_gmt":"2021-04-28T02:06:59","guid":{"rendered":"https:\/\/blog.grammedit.com\/?p=311"},"modified":"2021-04-30T21:01:58","modified_gmt":"2021-05-01T01:01:58","slug":"six-things-customers-look-for-in-a-social-shopping-experience","status":"publish","type":"post","link":"https:\/\/grammedit.com\/blog\/2021\/04\/27\/six-things-customers-look-for-in-a-social-shopping-experience\/","title":{"rendered":"Six Things Customers Look For In A Social Shopping Experience"},"content":{"rendered":"\n

It\u2019s no secret that the world of online commerce is rapidly evolving. Just when you think you\u2019ve nailed your e-commerce game, another major shift occurs and it can be hard to keep up.<\/p>\n\n\n\n

With the advent of social commerce channels such as Instagram shops, Facebook marketplace, and other peer-to-peer networks, gurus are swiftly reassessing their online practices and following the social commerce trends.<\/p>\n\n\n\n

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What Is Social Shopping?<\/h1>\n\n\n\n

Social shopping is a system that attempts to mimic the traditional shopping experience; however, unlike the type of shopping we are used to, social shopping utilizes social media as a marketplace for buyers and sellers to converge.<\/p>\n\n\n\n

Our view at Grammedit is to make shopping a truly \u201csocial\u201d activity. The definition of social shopping includes all pre-shopping research that occurs online, like reading peer reviews and sharing a post-shopping review.<\/p>\n\n\n\n

Obviously, small business will have to pay attention to how they implement their social selling strategy given that customers tend to start their search for what to buy by gathering social proof from their peers. This article will discuss the anatomy of social shopping and how customers can optimize their selling skills. <\/p>\n\n\n\n

The Framework of Social Shopping<\/h2>\n\n\n\n

While conventional shopping requires the need for a physical marketplace such as strip malls, outlets, and traditional marketplaces, social shopping conditions are satisfied by the availability of:<\/p>\n\n\n\n

  1. A peer-to-peer platform for displaying items, direct message marketing, and order fulfillment.<\/li>
  2. An independent review website to form opinions and conclusions.<\/li><\/ol>\n\n\n\n

    The Evolution of Social Shopping<\/h2>\n\n\n\n

    Before now, it was hard to imagine the possibility of completing a transaction on social media. We all believed social media was a place to connect with old friends, put out our best pictures and pretend we were living life to the fullest.<\/p>\n\n\n\n

    Numerous platforms began to spring up as technology gained more ground, and business owners realized they had to decide between getting on board the social frenzy or face a liquidation risk.<\/p>\n\n\n\n

    Initially, e-commerce platforms seemed to be the new normal. Niche websites were all over the place, selling items to people from various parts of the world. However, one major problem lingered: sponsored ads were gulping a large chunk of the profit.<\/p>\n\n\n\n

    The Social Shopping Experience And What Customers Need<\/h2>\n\n\n\n

    Although there are billions of people across the numerous social media platforms, existing companies are continually in search for small business marketing tools to gain customers\u2019 attention, including those in your target audience.<\/p>\n\n\n\n

    Sometimes, your customer may not have the luxury of a deep dive on your business page, scouting for more information before they can purchase your product.<\/p>\n\n\n\n

    You have to be able to meet the customer\u2019s needs in a manner that is most convenient for them. Make the shopping process intuitive, and eliminate as many obstacles as possible to making a purchase. The starting point of an effective social selling game should be simple and streamlined towards superior customer experience, compared to your competitors.<\/p>\n\n\n\n

    Here are six key expectations that customers have as they consider doing business with you:<\/p>\n\n\n\n

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    1.         Inspiration<\/strong><\/h1>\n\n\n\n

    When a customer is browsing through your online shop, they are sometimes looking for a reason to be conviced to part with their money. Without the right inspiration, they will not feel the impulse to commit to your business. This is why you need to structure your online marketplace to resonate with your target audience\u2019s personality traits.<\/p>\n\n\n\n

    A certified Grammedit seller that has implements an inspirational social selling form is Niki Burnham of Grown Vintage in New Brunswick Canada. For example, their use of a stop motion video series below to promote their products is surely entertaining but it also captures the conscious and creative persona of their ideal customers really well. What’s more inspiring than an entertaining motion picture production to thrift customers who lean on the creative fashionable spectrum?!<\/p>\n\n\n

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    A post shared by Homegrown Vintage \u2022 Niki (@homegrownvintage_nb)<\/a><\/p>\n<\/div>\n<\/blockquote>\n