{"id":422,"date":"2021-07-03T18:59:36","date_gmt":"2021-07-03T22:59:36","guid":{"rendered":"https:\/\/grammedit.com\/blog\/?p=422"},"modified":"2021-07-06T17:29:49","modified_gmt":"2021-07-06T21:29:49","slug":"vital-steps-on-how-to-brand-your-business-on-instagram","status":"publish","type":"post","link":"https:\/\/grammedit.com\/blog\/2021\/07\/03\/vital-steps-on-how-to-brand-your-business-on-instagram\/","title":{"rendered":"Vital Steps on How to Brand Your Business on Instagram"},"content":{"rendered":"\n

Understanding how to brand your business on Instagram<\/a> is tricky. You have so many other businesses that spam their product onto the feeds of users. Let\u2019s avoid this and instead, brand your business on Instagram and really connect with your followers \u2013 with the ultimate result being an excited and loyal customer base. We detail everything you need to know right here.<\/p>\n\n\n\n

Branding \u2013 What Exactly is it?<\/h1>\n\n\n\n

Branding is everywhere. But even though it’s everywhere, we don\u2019t actually take the time to understand what it is. The straightforward definition provided by the Cambridge Dictionary<\/a> reads as the following, \u2018the act of giving a company a particular design or logo in order to advertise its products and services. This definition is a bit stale and needs some revamping to tie in with social media in the present day.<\/p>\n\n\n\n

Branding itself is no longer just a logo or design. It\u2019s a collective effort of marketing the essential message and ethos of a business through specific channels \u2013 building the \u2018real brand\u2019 of a business. Everyone knows who Apple<\/a> is, but they also associate the Apple<\/a> brand with excellence, exclusivity, and sensational products.<\/p>\n\n\n\n

History of Branding<\/h1>\n\n\n\n

Branding has a long and eventful history that started roughly 500 years ago. The word brand was derived from the Ancient Norse language \u2018brand which when translated into English meant \u2018to burn\u2019. \u2018Branding\u2019 is then thought to have first been used by cattle farmers who would then brand their livestock to depict ownership. A specific design unlike any other would be used to make it easy to identify certain cattle from one another.<\/p>\n\n\n\n

While this is the first mention of the word \u2018brand\u2019, it doesn\u2019t mean that depicting ownership started there as various forms of designs were stamped onto goods such as pottery which dates back thousands of years. Early craftsman in China was renowned for this while other countries such as Egypt and Greece adopted similar traditions.<\/p>\n\n\n\n

It wasn\u2019t until the industrial revolution during the 18th<\/sup> century that larger businesses implemented branding on a mass scale. As technology improved and access to a wider market became available, businesses used this opportunity to create intricate designs and logos that would authenticate their product. Customers would then be able to differentiate between it and other brands \u2013 making the decision to buy based on price, quality, or the brand itself.<\/p>\n\n\n\n

By the 1950s, businesses began investing more time and money into research. This research comprised of understanding buying patterns and the thinking behind why a customer may choose one product over another. Businesses no longer wanted to wait for customers to buy a product, they wanted to create an emotional connection that showed the customer that they simply had to have that product.<\/p>\n\n\n\n

As the 2000s rapidly approached, businesses again changed their tactics. Instead of relying on dated designs and logos, they chose to reinvent their brands with cleaner logos, updated color schemes, and a more consistent brand message.<\/p>\n\n\n\n

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The 3 Basics of Branding<\/h1>\n\n\n\n

Branding encompasses several key components, yet the three components below are the absolute basics. When implemented correctly, these components help lay the foundation for long-term success and lasting customer relationships.<\/p>\n\n\n\n

1. Know Your Audience<\/h2>\n\n\n\n

When developing your brand, it\u2019s incredibly easy to race to create a logo you love with a color scheme to match. This may excite you, but such effort must always be made with your target audience in mind.<\/p>\n\n\n\n

Your target audience is the group of prospective customers who would be interested in your product or services. They should be meticulously researched and chosen in order for you to correctly market your brand. Failure to do so will only result in you starting off on the wrong foot \u2013 wasting time and losing out on sales.<\/p>\n\n\n\n

Gemstoned Jewelry<\/a> is an excellent example of a small business that understands its audience and subsequently brands its product to perfection.<\/p>\n\n\n\n

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A post shared by Gemstoned (@gemstoned.jewelry)<\/a><\/p><\/div><\/blockquote>