{"id":457,"date":"2021-07-28T13:09:53","date_gmt":"2021-07-28T17:09:53","guid":{"rendered":"https:\/\/grammedit.com\/blog\/?p=457"},"modified":"2021-08-08T22:04:54","modified_gmt":"2021-08-09T02:04:54","slug":"7-horrible-mistakes-you-are-making-on-instagram-with-your-business","status":"publish","type":"post","link":"https:\/\/grammedit.com\/blog\/2021\/07\/28\/7-horrible-mistakes-you-are-making-on-instagram-with-your-business\/","title":{"rendered":"7 Horrible Mistakes You Are Making on Instagram with Your Business"},"content":{"rendered":"\n

Digital marketing and the promotion of your business on Instagram<\/a> are fraught with challenges followed by MAJOR mistakes. The issue here is that you may not even know that you are making them! These 7 mistakes can wreak havoc with your bottom line but with a couple of tweaks, your business is about to skyrocket to a whole new level.<\/p>\n\n\n\n

The Vital Role that Social Media Sales Play<\/h2>\n\n\n\n

Social media and Instagram have inspired a whole new generation of Etsy<\/a> sellers and the like by providing a platform in which to attract prospective clients and sell a product \u2013 with the hope of developing a long-term relationship with them.<\/p>\n\n\n\n

The emergence of such technology has enabled people (just like you) to quit their day-to-day jobs and pursue their interests and passions. While this is exciting and admirable, if you\u2019re not reaping the rewards from social media sales, it does place immense pressure on your shoulders.<\/p>\n\n\n\n

Social media sales have the power to transform your product, your brand, and your personal life. Its importance is severely undervalued. In this instance, allowing small mistakes to creep into your digital marketing strategy can be the difference between the downfall of your Etsy<\/a> business or absolute prosperity.<\/p>\n\n\n\n

Usual Suspects that Plague Your Efforts on Instagram<\/h2>\n\n\n\n
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As soon as you open Instagram, your feed is flooded with adverts, delicious meals from so-called foodies, and traveling friends that post that one picture in paradise that makes you jealous! But among all of this, lies some usual suspects that would harm your presence on Facebook<\/a> search and Google search<\/a>, let alone Instagram<\/a>. This list of culprits include:<\/p>\n\n\n\n

1. Amount of Posts<\/p>\n\n\n\n

Small businesses often fall foul of either posting too little or too much. Finding that \u2018Goldilocks\u2019 zone is vital in stimulating interest and keeping your brand relevant while not overwhelming your followers. Your niche may determine how many times a day or week you may post but always keep your audience in mind \u2013 quality over quantity.<\/p>\n\n\n\n

2. Too Many Hashtags (Way Too Many!)<\/p>\n\n\n\n

Hashtags are phenomenal in expanding the reach of your brand \u2013 but only if you use them correctly! Many brands on Instagram use an exorbitant number of hashtags that not only diminish the impact of a post but also reduce the credibility of your brand and product. Use up to 10 hashtags and ensure they align with your product.<\/p>\n\n\n\n

3. Excessive Promotional Posts \u2013 SPAM<\/p>\n\n\n\n

With deadstock continuing to pile up, it makes sense to many businesses to promote them with fantastic pricing and offers. A good idea at first glance, this should be avoided at all costs! Excessive promotional posts on Instagram and other social media can discourage and ward off those prospective customers among your followers. Keep those promotional posts to a minimum and rather focus on cultivating a sustained relationship with each of your followers.<\/p>\n\n\n\n

Selling on Instagram<\/a> vs An Instagram<\/a> Shop \u2013 What is the Difference?<\/h2>\n\n\n\n
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Whether you have an Etsy Canada<\/a> store or an Etsy shop in Australia<\/a>, you need to expand your reach to an audience that closely aligns their values with you and who are interested in your fantastic product. This is primarily achieved in two ways on Instagram \u2013 either by selling directly or with a shop. Both are different but play pivotal roles in social media sales.<\/p>\n\n\n\n

Selling on Instagram<\/a> is exactly how it sounds. You are in communication with a buyer and are selling your product. This is done through DM\u2019s and affords you the opportunity to promote your product and brand yet also listen and help a prospective customer where possible.<\/p>\n\n\n\n

An Instagram<\/a> shop on the other hand is dedicated to advertising a certain product with a relevant description and all other available details. While not one-to-one, its convenience is what attracts customers only if the information available is of the highest quality possible \u2013 more on this below.<\/p>\n\n\n\n

7 Mistakes<\/a> that Cost You Sales and Damage Your Brand<\/h2>\n\n\n\n
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With the usual culprits named and shamed, it\u2019s time for those smaller gremlins to find their way out of the woodworks. The 7 mistakes<\/a> below are small in comparison but a concerted effort to remedy these will improve your chances of increasing product sales over an extended period of time.<\/p>\n\n\n\n

1. Poorly Described IG Bio<\/h3>\n\n\n\n

Many Etsy <\/a>businesses overlook this, but a descriptive IG bio is key to attracting followers while putting them at ease. If your IG bio can use some work, make sure that you include vital information such as your username, name, profile photo, description of your business, website, and call-to-action.<\/p>\n\n\n\n

2. Meagre & Incomplete Product Descriptions<\/h3>\n\n\n\n

Product descriptions that are incomplete and don\u2019t sufficiently describe the actual product can significantly harm the prospect of a sale. Avoid this at all costs by providing key information that is most pertinent to your target audience and outline how it will be of benefit to them.<\/p>\n\n\n\n

3. Improper Etiquette and Behaviour<\/h3>\n\n\n\n

Poor manners and mannerisms are frowned upon by all of us. Yet many businesses fail to implement the correct etiquette when speaking to prospective customers. This also includes the failure to provide a greeting in posts, not using relevant emojis that reflect your brand, and not responding to queries in a specified time frame. You are the face of your business; always represent it with an authority that you know it deserves.<\/p>\n\n\n\n

4. Absence of an Auto-Greeting in Your DM\u2019s<\/h3>\n\n\n\n

No one likes to be left hanging \u2013 including your followers! Those followers that send a DM want to have a response as soon as possible yet it\u2019s not always possible. The best option \u2013 set up an auto-greeting that thanks them for taking the time to get in contact and that you will respond to their message as soon as you can. Always back up that promise by responding within a few minutes if possible.<\/p>\n\n\n\n

5. Lack of Collaboration with Peers to Promote Your Brand<\/h3>\n\n\n\n

Some of your most ardent fans and supporters are your peers who all have Etsy shops<\/a> of their own. Instead of viewing them as the competition, partner with them to stir interest among both of your audiences. Not only do you both reach a larger, untapped audience, you improve the prospects of both of your businesses.<\/p>\n\n\n\n

6. Ineffective and Non-Existent Transparency<\/h3>\n\n\n\n

When selling a product or service on Instagram, you must be transparent \u2013 ALWAYS. This non-negotiable aspect of your business refers to every component of your brand. Some of these include not listing the price of a product, applying over-stylized filters, not using disclaimers where necessary, and the absence of real testimonials from third-party platforms such as Grammedit. Be as open as possible with your target audience. Instead of providing false promises, give relevant details and information that will ultimately garner trust and approval from them.<\/p>\n\n\n\n

7. Prioritization of Selling Over Build a Long-Term Relationship<\/h3>\n\n\n\n

The past decade has seen businesses prioritize short-term sales and success. This decision has backfired on countless small businesses who should have instead, focused their efforts on developing long-term relationships that benefit both them and their client. By making this decision yourself, you immediately find yourself among the more desirable small businesses as your audience can see you care. However, don\u2019t pander and give false impressions, focus on your followers, and inspire real change among them.<\/p>\n\n\n\n

Benefits<\/a> of Grammedit to Elevate Your Business<\/h2>\n\n\n\n
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A post shared by Artistry by B (@shopartistrybyb)<\/a><\/p><\/div><\/blockquote>