{"id":495,"date":"2021-08-10T01:15:18","date_gmt":"2021-08-10T05:15:18","guid":{"rendered":"https:\/\/grammedit.com\/blog\/?p=495"},"modified":"2021-08-10T01:19:51","modified_gmt":"2021-08-10T05:19:51","slug":"anatomy-of-a-great-instagram-shop","status":"publish","type":"post","link":"https:\/\/grammedit.com\/blog\/2021\/08\/10\/anatomy-of-a-great-instagram-shop\/","title":{"rendered":"Anatomy of a Great Instagram Shop"},"content":{"rendered":"\n

Making the decision to create a great Instagram<\/a> shop often seems like a no-brainer. This \u2018build it and they will come attitude\u2019 has seen success in the past, but to make your Esty Canada<\/a> store stand out, you need to understand exactly what the anatomy of an Instagram shop<\/a> is. Search engines beware! You\u2019re about to rocket up those rankings!<\/p>\n\n\n\n

Business Name \u2013 Relevance is Key<\/h2>\n\n\n\n

Businesses are comprised of a variety of names (many obscure), yet the most successful businesses on Instagram<\/a> and other social media have a name that\u2019s relevant to their product or service. This relevance is absolutely essential. A relevant name is easy to remember, allows for associations to be made, and makes your ambitions and objectives incredibly clear.<\/p>\n\n\n\n

While a clever business name is not a pre-requisite for long-term success and customer acquisition, you may need to rethink your business name before you set up your Instagram shop. Some businesses can escape with an \u2018out-of-the-blue name like Google<\/a> or Apple<\/a>, but these are two exceptions that are incredibly rare. Keep your business name short, simple, and to the point. But above all, make sure that it is relevant and easy to remember \u2013 even for those people that see it out of the side of their eye while scrolling through their feed.<\/p>\n\n\n\n

Instagram<\/a> Bio \u2013 Tell Your Story, Tell it Quick!<\/a><\/h2>\n\n\n\n

150 Characters. That\u2019s all you have! With so few characters to describe your business, it can be difficult trying to find the perfect play on words that sums up what you do. There are several components in crafting that ideal bio<\/a>, yet the most important is including a keyword associated with your business or niche.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A Relevant Keyword for Your Niche<\/h3>\n\n\n\n

Imagine you\u2019re a jewelry designer and are hoping to launch an Esty <\/a>store to accompany your new Instagram<\/a> shop. Within your name and the bio section, you want to include the keyword \u2013 jewelry. Not only does this help your SEO within Instagram<\/a>, but it also helps strengthen your position among the top results in search engines such as Google<\/a> and Bing<\/a>.<\/p>\n\n\n\n

Short Sentences & A Clear Call-to-Action<\/h3>\n\n\n\n

Now that you have a keyword in mind, the rest of your bio should be comprised of short sentences. They must present one clear, specific point that encapsulates what you do, what your experience is, and above all \u2013 include a call-to-action. This can take the form of a simple link to your website, or if you have enough characters remaining, provide a few more words to make clicking that links even more attractive.<\/p>\n\n\n\n

Emojis \u2013 But Use Them Correctly!<\/h3>\n\n\n\n

With a language all on their own, the correct use of emojis can add an extra layer to your bio. Using our previous example as a jewelry designer, you can incorporate an emoji of a ring or diamond, and a trolley next to the link to your Esty<\/a> or eBay<\/a> store. All these emojis are relevant to your brand, can be easily associated with, and add vibrancy to your bio.<\/p>\n\n\n\n

Select the Perfect Profile Picture<\/a><\/h2>\n\n\n\n

In a private capacity, we are all inclined to select a photo of ourselves that we think we look fantastic in, or it may simply be a sensational photo. As a business, however, it\u2019s best to select your logo with the relevant color scheme of your business. The reason for this is that it continues the trend of relevancy and aids in breeding familiarity amongst your followers and overall target audience.<\/p>\n\n\n\n

If you don\u2019t have a logo currently, there are many free logo-makers available to create the ideal face of your brand.<\/p>\n\n\n\n

\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by Michaela Grey | Apparel (@shopmichaelagrey)<\/a><\/p><\/div><\/blockquote>